Press · Molly's Grape & Citrus Company
From a new name on a pink bag to an argument about the whole category. 7 stories, 12 outlets, three years.
2023
Two brands, one pink bag. The moment the family business stopped selling a commodity.
Trade
“Molly's Grape & Citrus is free to innovate because it's an agile and scrappy brand with a plan.”
Todd LaForest, Co-Founder & President
Two brands at once — Molly Pop for the candy-sweet specialty grapes, Molly's Sun Select for premium year-round grapes and citrus.
Brian & Todd LaForest
2024–25
The brand leaves the produce aisle for the cooler.
Trade
“Our juices reflect our belief in the power of natural goodness.”
Todd LaForest, Co-Founder & President
Berry Burst from green Molly Pop grapes, Berry Blush from red, launched from Booth #C1136.
Todd LaForest, John Cymbal
Trade
“We set out to create something new for the world. Something with real integrity.”
John Cymbal, Co-Founder & Chief Marketing Officer
A four-flavour lineup — Grape Cider, Grape Lemonade, Beet Bop, Veggie Bliss. Under 100 calories a bottle, no added sugar.
Molly LaForest, John Cymbal
2025–26
The press stops covering the product and starts covering the argument.
Profile
“This wasn't an easy thing — that I knew it was my destiny. Actually, my dad's been in the produce industry for 35 years.”
Molly LaForest
The woman the grape is named after, on growing up inside a produce family and taking on the brand that carries her name.
Molly LaForest
Podcast
“We're here to wake up the category with our bold, beautiful grapes.”
Molly LaForest, Brand Champion
Cross-merchandising specialty grapes beside the juices pressed from them — and why the beet-cucumber blend became the unexpected favourite.
Molly LaForest
Podcast
What happens when a produce company stops thinking like a commodity supplier and starts thinking like a consumer packaged goods brand.
John Cymbal
Interview
“In a commodity business, everything is based on price. You either win on price or you lose. I wanted to win on something else.”
Todd LaForest, Co-Founder & President
Kirk Soule on law school, the Brewers internship that didn't take, and doing for grapes what Cuties did for mandarins.
Todd LaForest
Thank you
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